Archive for November, 2015

#147: Hot Stove or Open Pit?

Gil Mechanicsville, VA

Gil 
Mechanicsville, VA

Going back and reading some of the links posted previously, Coppy is finding Braves fans can be a tough crowd. Amazing how someone could supplant Frank Wren as the villain. No matter how well intentioned, folks get antsy when they feel you are more like Jeff Loria than Dan Dombroski.

Losing seasons are part of baseball but salary dumping is never a crowd pleaser. It’s as if the Braves have lost their focus. Changing from being a sports franchise to becoming a real estate developer. Even the most successful shopping mall has to have a couple of good anchor stores.

Unless you are a NASCAR fan, few people root for the corporate sponsor. Even so, I worked for DuPont for 25 years but never was a Jeff Gordon fan… If the Braves think a new stadium will increase the turnstile flow, they need only look at Pittsburg. Great stadium but until they started winning, most fans came disguised as empty seats.

Our old friend, Skip Caray, oft opined, the best promotion was a winning team. The Braves have to be very careful going forward. They risk alienating a whole generation of Braves fans if they are perceived as tanking. If they thought it was tough getting fans back after the baseball strike in ’93, they will find it doubly tough to comeback after losing 100 games for a few years. Add an increase in ticket prices and you could see a downward spiral from which it might be tough to pull out from.

The Braves endeavor to make Sun Trust Stadium a destination but I suspect a lot of folks can find good food or entertainment without the cover charge of $50 per ticket and having to sit through 3 hours of seeing your home team get clobbered each day. The Dodgers seem to draw quite well despite an ancient ballpark. Same could be said of Fenway. Not saying you don’t have to put money into an old park but when you can sit at home where the beer is colder, the seats are wider, the bathroom has no waiting line, and the view of the field is unobstructed, why bother to fight the traffic?

Gil2



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